I think it's interesting that writer and cartoonist Jeff Kinney made the 2009 Time magazine's list of 100 Most Influential People. He is the author of the Diary of a Wimpy Kid series of books. This book series is one of the kind of thing that even kids who "hate to read" absolutely can't get enough of. The books are in the form of a kid's diary, with text that resembles a kid's writing and the cartoons are similar to what a young artist might make. They are funny! If you know a reluctant reader, this would be a great gift for them!